PHOTO BY LOREN WOOD
Embark Aviation, an airline management and strategy firm, announced that it has created a new, wholly owned subsidiary Embark Air Club, Inc. and acquired Sun Valley Air Club and Telluride Air Club.
These two Air Clubs have specialized in providing dedicated, private aviation services to both Sun Valley and Telluride, Colorado from a wide range of Western gateways, including Seattle, Los Angeles/Orange County, Oakland, Dallas; and Denver.
Mountain Aviation, which is based in Broomfield, Colo., will continue to operate Air Club flights. The operator has more than 25 years of experience and a fleet of 20 planes.
Tim Sieber will serve as Managing Director and Stephanie Rice will serve as Director of Member Relations.
Sieber has more than 25 years of leadership experience with regional and start-up airlines, and as a consultant with extensive engagements in business and general aviation. Rice has more than 30 years in the marketing and hospitality industry with over a decade working in private jet charter aviation in Florida, the Northeast and Sun Valley.
Embark Air Club, Inc will be building on the success of the clubs as a leisure-oriented private jet aviation experience. It plans to unveil a new consolidated brand and other service enhancements that will set the stage for growth.
Members can fly to either Sun Valley or Telluride on a fixed cost per trip, or ‘ride share’ with multiple members at a fraction of the cost of a traditional private charter. Embark Air Club plans to expand service options to both Sun Valley and Telluride and explore other destinations that appeal to members.
For information, visit www.embarkaviation.com or www.sunvalleyairclub.com.