Tuesday, July 16, 2019
Business Storytelling, Strategies in Focus
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Scott Montgomery and his brother Adrian started CrankTank business consulting in Ketchum in 2016.
 
Tuesday, May 14, 2019
 

BY KAREN BOSSICK

Learn how to make the story of your business stand out and learn advanced e-commerce strategies for your business during two free workshops this week at Ketchum Innovation Center.

  • Scott and Adrian Montgomery of Ketchum’s CrankTank will present a workshop titled “Managing the Direct-to-Consumer Shift” from 5 to 6:30 p.m. tonight—Tuesday, May 14. Refreshments will be available.

    The course will cover the latest in direct-to-consumer trends and teach how to elevate your business with advanced e-commerce strategies, as well as techniques to keep your digital strategy aligned with your brick-and-mortar team. It will also offer tips for calculating your digital marketing spend.

    The Montgomery brothers moved to the Wood River Valley in 2004 to work with SCOTT Sports.

    Scott Montgomery has more than three decades of experience in the bike and outdoor industries, most recently serving as CEO of Reynolds Cycling. Adrian is a digital marketing strategist and eCom specialist with bike and outdoor experience. He is also a skilled practitioner of sports marketing, advertising, social media marketing, public relations and branding.

    The two founded CrankTank in 2016 to provide CEO consulting, succession planning, marketing strategy and other business tools.

    While there is no charge to attend, participants are encouraged to sign up at https://www.facebook.com/events/462727567799041/

  • On Thursday, May 16, Emilee Mae Struss and Dayne Ellis Johnson will present a workshop titled “No One Cares: Helping Creatives & Brands Tell Better Stories” from 5 to 6:30 p.m.

They hope to share how to provide compelling storytelling in an oversaturated culture of meaningless content.

Struss has a degree in creative writing from Minnesota State University at Mankato and has published articles in Western Home Journal and Boise Territory. She runs her own copywriting agency called Outtabounds Design Co.

Johnson is a professional photographer and film producer, who has worked on such TV dramas as “Lost.” Armed with a degree in visual communications from Hawaii Pacific University, he has been managing editor for various magazines.

The Ketchum Innovation Center is at 180 6th St. West, a block from the post office in Ketchum.

Sign up at https://www.facebook.com/events/304460993558159/

 

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