BY KAREN BOSSICK

Steve Hannagan made the Indy 500 a household word, and he converted Miami Beach from a mosquito-infested swamp into a place where bathing beauties converted during winter. He also made Coca Cola the drink of choice.

In 1936 Hannagan became the man who advised Averell Harriman and Union Pacific Railroad of all the steps necessary to make Sun Valley a winter wonderland destination that people from all over the country would flock to.

Learn about some of the advertising techniques Hannagan used, including his famous ad featuring a shirtless skier sweating under the Sun Valley sun, when local historian John W. Lundin presents “Steve Hannagan: Prince of Press Agents” at Ketchum’s Community Library.

The free talk will start at 5:30 p.m. tonight—Tuesday March 25. You can see it in person by reserving a seat at https://thecommunitylibrary.libcal.com/event/13885090. The program will also be livestreamed and available to view later at https://vimeo.com/event/4922639.

At Bald Mountain the 2025 Audi FIS World Cup Finals will resume with Women’s Giant Slalom races. Today’s schedule:

TUESDAY, March 25

9 a.m.-5 p.m. VENDOR VILLAGE at Warm Springs Base Area

9:30 a.m. WOMEN’S GIANT SLALOM RUN No. 1 featuring more turns and maneuvers than Super-G and downhill ((Live on Outside TV and on Cox Cable Channel 4)

10 a.m.-Noon LIVE MUSIC BY SIDE HUSTLE at Warm Springs Base Area

Noon—WOMEN’S GIANT SLALOM RUN NO. 2 can be viewed from Lower Greyhawk Base Viewing Area (Live on USA and OUTSIDE TV and Cox Cable Channel 4)

Noon-8:30 p.m. VENDORS and FOOD TRUCKS at Ketchum Town Square

Noon--An exploration of WELLNESS,  SPORTS PERFORMANCE and BRAIN-BASED HEALTH highlighting cutting-edge therapies transforming outcomes for sports injuries, concussions, autoimmune disorders and hormone imbalances. At Ketchum Town Square Stage.

2 p.m. BODY TALK on Mental Health and Attachment Styles in a World Consumed by Technology and More with Dr. Tara Shelby, Blair Lauren Brown, Monarch and Erin Brower at Ketchum Town Square Stage.

2-5 p.m. WORLDCUP REBELS APRES MUSIC with DJ LOGIC, a master turntablist and electronic music ambassador, at Warm Springs Base Area

3-5 p.m. APRES WITH LINDSEY VONN at Brass Ranch River Run

5:30 p.m. Free presentation about Sun Valley’s Prince of Publicity at Ketchum’s Community Library.

6 p.m. HERoic PANEL AND SCREENING at Sun Valley Opera House featuring a panel discussion led by the Stifel U.S. Ski Team around the environmental initiative East Green, along with screenings of Mikaela Shiffrin’s latest episode of “Moving Right Along” and the short film “The Hypocrite” presented by Protect our Winters. Tickets are $10, available at https://www.showpass.com/heroic-panel-and-movie-screening/, with the money going to Protect Our Winters (POW).

7 p.m. SPEED PAINTER Evan Struck plans to paint portraits of Mikaela Shiffrin and other World Cup skiers at Graham Galleries on Sun Valley Road.

8 p.m. THE Grammy-nominated and Emmy Award-winning songwriter duo WARREN BROTHERS AND GUESTS at The Argyros (tickets required)

10 p.m. LATE NIGHT at Whiskey’s on Main