BY KAREN BOSSICK
It was born out of the desire for clothes that look at home in the city but able to withstand the rugged outdoors. And before opening any bricks and mortar stores, AETHER Apparel teamed up with Paris-based design Thierry Gaugain to create a shop on wheels.
He presented them with a converted 34-foot Airstream PanAmerica displaying a curated selection of AETHER’s clothing
And one of those will be will be parked at Hotel Ketchum from Monday, July 22, through Aug. 4.
The AETHERstream features a floor built with reclaimed oak and a comfortable lounge area boasting a custom sofa and table., along with furniture found at the Paris Flea Market. There is even a suspended wood burning stove in the trailer.
The opportunity to shop for AETHER wear includes several special events:
Saturday, July 27, 5-7 p.m. AETHER x Warfield Happy Hour featuring a specialty AETHER cocktail, light bites, libations and discounted shopping.
Tuesday, July 30, 5-7 p.m. Warfield Craft Beer Tasting and discounted shopping.
Thursday, Aug. 1, 5-7 p.m. Warfield Spirits Tasting, including gin, vodka plus discounted shopping.
Friday, Aug. 2, 11-5 p.m. Cake Bike demos. Cake Bike is a high-performance, electric off-road motorcycle.
Saturday, Aug. 3, 11 a.m.-5 p.m. Cake Bike demos.