Narda Pitkethly of Ketchum invented Nardagani, which uses 12 symbols to help people learn to read, after watching her daughter struggle to read.

She’s developed an interactive online version of the program available in 77 countries and a learning app, which can be downloaded from the App Store. Now, she’s launched a Kickstarter campaign, which ends at 8 a.m. March 5, to introduce the program to American schools. Pitkethly talks about Nardagani in today’s Eye on Sun Valley video. And, if you want to help, visit https://www.nardagani.com/kslinkmc.