Monday, November 18, 2019
Branding 101 Seeks to Demystify Key Business Tool
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Innovation Day offers a range of activities encompassing the scientific and the creative.
 
Monday, November 4, 2019
 

STORY AND PHOTO BY KAREN BOSSICK

Branding has been an important business tool since the cowboys branded their longhorn cattle.

But branding your company and products can be intimidating and confusing.

Brad Mathews will attempt to demystify the process during a free workshop titled “What’s in a Name? Power & Practice of Branding & Identity” from 5:15 to 6:30 p.m. Tuesday, Nov. 5, at the Ketchum Innovation Center, 180 6th St. W.

Mathews has served as a professor of business and sales who has run sales teams and departments for global brands like O’Brien and Weyerhaeuser.

He will discuss the purpose of a brand, brand versus identity, how to create and establish a brand, how to brand in a competitive marketplace and how to brand in a newer marketplace. He also will discuss what brand equity is, how to create logs, tag lines and trade dress and legal aspects of branding.

Beer and non-alcoholic refreshments will be provided.

RSVP at www.facebook.com/KetchumInnovationCenter/

 

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