Friday, November 27, 2020
Jeff Nelson Tells of Quest for Funding by the National Science Foundation
Sunday, June 28, 2020


Wood River Valley entrepreneur Jeff Nelson was recently featured in the Idaho Business Review for his Idaho startup, which is taking advantage of a federal program intended to turn technologies into products.

The program is Small Business Innovation Research. Eleven federal agencies, including the Department of Agriculture and the National Science Foundation, use it to fund startups.

Nelson said that his AppliedApps is working on an application for a request from the National Science Foundation.

His apps use artificial intelligence to build a financial profile that includes all assets, income, employment, banking, investments, credit and property information. That enables complex financial transactions like mortgages to be fulfilled almost instantaneously.

The consumer, who owns the generated data, can share it how he or she pleases.

Nelson said he is at the proposal stage and currently writing drafts.

AppliedApps has added a University of Southern California finance intern and a chief technology officer to its staff. It also hopes to add Boise State University computer science students who prove a good fit.

COVID-19 is actually creating more opportunities for SBIR funding, Carmen Achabal, program manager for the Idaho Global Entrepreneurial Mission, told Idaho Business Review.

Nelson, has three decades in mortgage and other industries. He was selected by his peers as one of “The 25 Most Connected Mortgage Professionals” in the Untied States by National Mortgage Professional Magazine.

He has served on design and implementation projects for fintech applications for Mortgage Processing and Tracking Software, Automated Underwriting Systems, Sales Force Implementations and CRM/marketing platforms.



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